Inclusive pricing

Inclusive pricing allows you to display all-in prices to international shoppers by incorporating duties, taxes, and fees into product prices upfront. Zonos offers two flexible solutions—calculated inclusive pricing and reverse inclusive pricing—both backed by the Zonos Landed Cost guarantee. These solutions simplify the cross-border buying experience and improve conversion by eliminating surprise costs—but they work in different ways depending on your integration and pricing strategy.

Calculated inclusive pricing (Shopify only) is for merchants who want to display all-in prices while Zonos handles the calculations and the risk. We estimate import costs—duties, taxes, and fees—based on your product prices and historical order data, enabling you to price your products inclusively with confidence. You can use our suggested inclusive prices or modify them to fit your pricing strategy—even at the country-specific level.

Reverse inclusive pricing (API only) is for merchants who want full control over pricing: you set the inclusive price, and Zonos reverses out duties, taxes, and fees to calculate the base price for customs documentation. This is ideal for custom storefronts and consistent international pricing.

Calculated inclusive pricing 

Learn more about how calculated inclusive pricing works, how to set it up, and how to manage your inclusive prices.

Reverse inclusive pricing 

Learn more about how reverse inclusive pricing works, how to configure it via API, and how Zonos calculates the customs base price from your inclusive price.